As we know that Facebook is a popular marketing platform where more than 2.7 billion active users are available, so it’s always a smart move to outsource Facebook marketing agency to get to plenty of potential customers.
Facebook started social media platform to connect friends and family, but later, it emerged as a suitable medium for promoting almost all sorts of brands and marketing businesses.
Like most ads on Facebook help many businesses grow online today! And also, it allows pages to be created for their business as well.
Here are some significant benefits of Facebook for marketing that will blow your mind.
1. Reach Wide Audience
According to July 2020, Facebook has more than 2.6 billion users worldwide who are more than any other social media platform.
One of the dominant benefits of Facebook marketing is that it has very rich data. With the help of Facebook Business Manager, you can select the people you want to see your ads.
Any type of business you want to begin; you can easily find your desired audience because they are many in number.
Facebook attracts users of all types. About 62% fall between 18-34, and about 38% fall from 35 to more than 65.
2. Target Specific Audience
In traditional marketing, it isn’t easy to target a specific audience. But Facebook marketing is its ability to target an exact audience. You have the option to advertise to people by interest, age, location, and behavior.
If you have the knowledge of your customers, then Facebook is best to engage them. Like you can make your ads show on the timelines of those people who have anniversary and birthday coming up or advertise some ladies clothing, target women 20 to 45 years old with interest in fashion and shopping.
3. Low-Cost Marketing
Marketing activities are costly that would cost thousands of dollars. When we talk about social media advertising vs. traditional media, another significant benefit of Facebook is that it is the cheapest way of marketing.
If you have a limited marketing budget, then Facebook is best for you. Literally, by spending just 5$, you can reach 1,000 people.
Facebook ads are freely available, and also ads manager tool is free, and only the cost associated with supplying budget and running ads is not free.
You don’t have to spend your money on other traditional media to reach the same audience. If your business is vast, there is also trial marketing concept and themes in Facebook before going to the more extensive campaign.
4. Ads Type
Another benefit of Facebook marketing is that it always offers many different types of ads.
Numerous types of ads to choose from for marketing. Like,
- Photos
- Videos
- Stories
- Messenger
- Carousel
- Slideshow
- Collection
- Playable
So, you are not limited to ad types, and the important thing is that all ad formats have some visual element and text which provide you an opportunity to both showcase and describe your business.
Facebook owns Instagram, so you can also choose to place ads on Instagram as well. Facebook ads also guarantee views like ads are placed in front of some user which you choose, so you know your audience is watching your business information.
5. Increases Website Traffic
Facebook marketing will surely enhance the traffic of your website. You can create a website click campaign to target the audience and send your website to them.
A Facebook user is guided to your website by suitable links and exposed to a more direct advertisement pitch in the form of asking them to view any product or any service that you offer.
The users like the page and receive updates. You can have real followers and be able to improve the traffic through sharing content on numerous pages.
Conclusion
Facebook is not only a tool of marketing but also a cost-effective platform that helps to grow your business and increase sales and revenue. If you haven’t thought about the benefit to outsource Factbook marketing, then it is high time to avail this opportunity.
