Content was, is, and always will be king.
According to several online marketing professionals, the world of online marketing is standing upon several pillars but the foundation is still good quality content.
This is the reason why you should hire a professional marketing agency like Hesk Digital to write good quality content that will ultimately take your brand to new heights of success.
Okay, but how to ensure that your online content will be able to grab many eyeballs?
Well, all you would need to do is follow the tips mentioned below when you or your team members are writing online content –
Rehashing is a big no-no
Rehashing closely resembles plagiarism.
Rehashing an already published content is punishable by Google’s policies which will ultimately result in the loss of online traffic for your website and its ranking in SERPs.
Furthermore, you should understand that rehashing a single concept over and over again makes the content mundane and less relatable thus defeating its purpose which is to attract prospective buyers and even your loyal customers to your website.
Get the point?
Never fail to tell a story
People love to read and tell stories – it is a trait that runs deep in the human gene.
Furthermore, stories connect with people. Hence, if you find that it is quite hard to come up with original marketing content for your website or a commercial blog, it is not at all a bad idea to tell a story.
For instance, it is pretty easy to tell a story that connects your brand with your TA. All you would need to do is address your TA personas’ pain points. Then you would need to establish the “why” of your brand followed by tying up its ‘how’ with its ‘what’.
The content should be written for the buyer
Avoid making the most commonly made mistakes by both veteran as well as rookie online content writers – failing to write content that does not sit well with the TA of the brand as it was not created to make a deep personal connection with the visitors.
Never write content based on the notion that the piece you are writing is a topic that will be relevant to your TA or worse, it should relate with your TA.
Long story short – market research is essential if you want to create content that resonates with your TA’s needs and preferences.
Enticing your TA is the name of the game and the only way to do that using online content is by writing pieces after conducting thorough market research.
Okay, now that you have followed the three tips mentioned above and made sure that the content you or your team members have created is quality assured, it is safe to put it up on your website right? Well, not so fast. Sure you or your team members have put in a lot of effort to create the copy but you would need to ensure that the final draft is free from grammatical errors and misspelled words. It is the only way you can ensure that your customers won’t look at a misspelled word in your website and label your brand as an unprofessional one. Proofread the final copy before uploading it to your website. For the best results, you can always use the paid version of a renowned online proofreading tool.